Jakarta Industry, Trade, Cooperative, Small and Medium Enterprise Agency (PPKUKM) supports the culinary festival namely #FoodFestOnTikTok which is held at Lapangan Banteng, Central Jakarta on May 25-26, 2024.

promoting their businesses

The #FoodFestOnTikTok campaign wants to encourage the TikTok community and Indonesian people to not only consume content but also actively participate in promoting Indonesian culinary through a series of exciting activities including, sharing culinary creations through creative content, compiling authentic culinary recommendations and tasting Indonesian culinary directly.

The agency will also bring its 30 MSMEs to serve the best culinary at #FoodFestOnTikTok.

Jakarta Industry, Trade, Cooperative, Small and Medium Enterprise Agency (PPKUKM) Head, Elisabeth Ratu Rante Allo, said the opportunities provided by TikTok through this festival can open up new opportunities for MSMEs and become an effective means of promoting their businesses with the support of TikTok's creative and enthusiastic culinary fan community.

"This event is in line with the Jakarta Provincial Government's mission to support programs that can support tourism and empower MSMEs. We are excited to bring 30 of our fostered culinary MSMEs to the #FoodFestOnTikTok snack festival," she said, Friday (5/24).

Public Policy and Government Relations TikTok Indonesia, Faris Mufid, stated the foodie community and creators share stories, ideas and inspiration about local cuisine creatively on TikTok every day. People can explore culinary content from all over Indonesia via the For Your Page (FYP), from hidden gem snacks to cooking tutorials.

"Many local culinary businesses, including MSMEs, have also been discovered. Thanks to the active interaction between creators and users on our platform. The #FoodFestOnTikTok campaign is our way to celebrate the rich cuisine of the archipelago with the TikTok community in Indonesia," he stated.

He hopes that this culinary festival from TikTok can become a forum for bringing together food creators, local culinary businesses and MSMEs with the TikTok community so they can connect and create better result.

"We invite all people to join in celebrating the culinary flavors of the archipelago at #FoodFestOnTikTok on May 25-26," he closed.

As for information, the #FoodFestOnTikTok campaign encourages the active participation of local culinary lovers to support the local culinary industry and MSMEs through exciting activities on and off the platform.

Visitors will be treated to local culinary delights from more than 80 culinary businesses. The event will be even more lively with the presence of more than 20 experience zones, musical performances from Adrian Khalif, Stevan Pasaribu and Teddy Adhitya as well as exciting culinary talks with culinary creators Ivyfeb and Mgdalena.